Express Yourself!

Written by Jenifer Gifford on .

One common mistake that most sale organizers make is to have a non-engaging website. Dry reading doesn't get people excited or talking about your sale. It's a shame to let your most powerful marketing tool go to waste.

The struggle that most sale organizers face is that there is certain information that you have to convey, and yet there are only so many ways you can convey the same old information. So what do you do? Inject some of your personality into your website! If you knew how many people emailed me about my "consignamaniacs" page where I have pictures of my van loaded down with 50 or so large outdoor toys crammed in my van accompanied by the story of what's inside, you'd be shocked. People come to my sale and tell me that they love some of the stuff on my site and want to support my sale because of it. Hey, I am all about people supporting my sale!

Recently, we have had some problems with excessive use of packing tape. People who like to use a whole role of tape to attach their tags to their stuff and it has really become a problem as it is slowing down my check out lines. Even though there are step by step directions on my website, people still have a hard time with the tape issue. So we have started making a series of videos to help people understand why we do the things we do. We tried to make it silly. We tried to make it fun. I have had more people tell me that they didn't understand why we ask people to do things the way we ask them too, until they actually saw why we needed them to do it that way. Being silly and fun keeps it from being the same old boring "how to" video. You don't have to be professional... you just need to have fun!

When you are starting a consignment sale , keep in mind that not only do you want to make money and help your community, but you want to have fun. Inject your site with your personality to help separate your sale from the rest of the pack.

Wonder Woman

Written by Jenifer Gifford on .

Today I saw a link about how for the 600th edition of Wonder Woman, they were giving her a whole new make over. I know, I can make just about anything relate to consignment sales... it's a sickness, what can I say?

Anyway, not only did they strip her of her traditional costume and give her pants and a jacket, but they also changed her entire past. Now she was raised in an urban setting instead of being an brought up as an Amazon Warrior. Sometimes change is good but it has to be the right change at the right time.

The change with Wonder Woman got me to thinking about a friend who bought an existing sale. It had operated for several years under one name, she then bought it and ran it for two years under the same name and then decided that she didn't like the name and wanted to change it. Unlike Wonder Woman who is undergoing her change for the 50th Anniversary, this was the wrong time to change the name of the sale. The time to change the name would have been when she bought it. In with the new... new owner, new location, new name... not because "I don't like the name so now I am going to change it."

When you start your sale, or if you are buying an existing sale (and are thinking about renaming it) you should be spending a significant amount of time planning your sale identity. Several years down the road I have found that Once Around the Block Kids is a mouthful and I find myself abbreviating it every chance I get. I should have thought about something that was a little bit more practical. You're going to be using this name on everything you write, everything you promote, everything you say.

Last year my husband tried to convince me that I should try to change my sale name to Consignamania because it is my sale "theme". First of all I was going to use that for my book, and secondly, why on earth would I change the name so far into having my sale? There is a time and place for change, but a well thought out sale identity will save your customers confusion down the road. Putting some time into it on the front end will save you from having to change it somewhere later down the line.

Copyright Jenifer Gifford 2012. All Rights Reserved.